STRATEGIC DECISION SYSTEM FOR LEADERSHIP TEAMS

When an important business challenge isn’t moving,
don’t solve the wrong problem.

InnoSprint™ is a focused 10-day process that helps leadership teams understand what’s really happening, reframe the challenge, identify where the real leverage lies, and turn that insight into a clear direction and 90-day action plan.

01 One important challenge, one focus 02 Focused leadership involvement 03 Evidence before commitment
THE DECISION PATH10 DAYS
FROM SITUATION TO ACTIONProblem / opportunity → evidence & options → decision → 90 days.
01Problem / opportunityFrame the situation
What is really happening?
02Evidence & optionsBuild the case
What could change?
03DecisionWhat should we do?
04CommitWho owns what?
0590 DaysWhat happens next?
EvidenceOptionsTrade-offsCommitment90-day roadmap
THE PROBLEMImportant problems and opportunities rarely lack information. They stay open because the team has not converged on what to do.
THE RESPONSEA focused 10-day sprint that turns the question into evidence, options, trade-offs and a decision.
WHEN DOES INNOSPRINT MAKE SENSE?

Different problems and opportunities.
One way to decide.

Start with the problem or opportunity in front of you. InnoSprint™ adapts the research and analysis to help your leadership team decide what to do next.

02

Market Entry

Should we enter a new market, and what is the right path?

03

M&A & Acquisitions

Should we acquire, partner or build?

04

Portfolio Decisions

Where should we invest, scale back or stop?

05

Capital Allocation

Where should limited resources be deployed?

06

Product & Service

What should we launch, change, prioritise or stop?

07

Strategic Partnerships

Which opportunities create the strongest strategic value?

08

Business Transformation

What should we transform first?

09

AI & Transformation

Where should AI or technology effort start?

10

Strategic Prioritisation

What should we do now - and deliberately not do?

11

Scenario Decisions

How should we act when the future is uncertain?

INSIDE THE 10-DAY PROGRAM

Not 10 days of meetings.
10 days to decide.

Your leadership team joins focused decision points. The research, analysis and synthesis happen between sessions.

DAYS 1–2DIAGNOSE

Frame the decision

Clarify the problem, opportunity, stakeholders, constraints and evidence gaps.

Decision Brief
DAYS 3–4EXPLORE

Build the evidence

Bring together relevant customer, market, business and stakeholder evidence.

Evidence Map
DAYS 5–6TEST

Challenge assumptions

Test key uncertainties and develop credible alternatives before committing.

Tested Options
DAYS 7–8EVALUATE

Make trade-offs explicit

Compare options against strategic criteria, risks and relevant value measures.

Decision Case
DAYS 9–10DECIDE

Commit & move

Align the decision owners, define priorities and translate the choice into action.

Decision + 90-Day Roadmap
10 DAYS IS THE WORKING CYCLE — NOT 10 DAYS OF MEETINGS.Live sessions are concentrated around judgement and commitment. Research, analysis, interviews and preparation happen between sessions.
ONLINE BY DEFAULTDigital tools support the sprint end-to-end. Physical interviews or field activity can be added when the decision requires it.
DELIVERY MODEL

Focused leadership participation.
Heavy lifting between the sessions.

10days
AI +human judgement
90day execution
A CONFIGURED SYSTEM

Start with your question.
Use only what you need.

The core process stays consistent. We add research and analytical tools only when the problem or opportunity requires them.

CORE MODULES · EVERY SPRINT
D0Decision DiagnosticDecision framing · friction · criteria
D1–2Context & EvidenceStakeholders · customers · market · signals
D3Value & FrictionValue proposition · friction · assumptions
D4Options & Business ModelAlternatives · trade-offs · Hybrid ROI
D5Decision & RoadmapCommitment · ownership · 90-day execution
+
OPTIONAL MODULES · ACTIVATED BY NEED
REVENUERevenue Matrix · Pricing Logic
CUSTOMERJourney Blueprint · Customer Insight
CHANNELChannel Design · Partner Mapping
OPERATIONSOperational Scan · Process Analysis
GROWTHOpportunity Mapping
AI / TECHAI Opportunity · Automation
INVESTMENTROI Matrix™ · Capital Allocation
MARKETMarket Entry · Competitive Analysis
TRIGGER-BASED The decision determines the tools — not the other way around.
WHAT LEADERSHIP WALKS AWAY WITH

From an open question
to a clear way forward.

DECISION STATUSCLOSED
A clear decision, the reasons behind it, and who does what next.
01DecisionWhat we will do — and why.
02OptionsAlternatives compared against explicit criteria.
03Risk & Trade-offsWhat we accept, avoid or test next.
04Hybrid ROIValue considered across relevant horizons.
05OwnershipActions, owners and decision gates.
0690-Day RoadmapPriorities, metrics and next milestones.
WHO IS IT FOR?

You don’t need another strategy project.
You need to decide.

InnoSprint™ is for leadership teams facing an important problem or opportunity where the answer is not obvious, the options have trade-offs, and leaving it unresolved has a real cost.

GROWTH COMPANIESMore opportunities than resources. Growth requires sharper choices.
MID-MARKETTransformation, market, product or operating decisions crossing functions.
SCALE-UPSFast execution with competing priorities, new complexity or leadership misalignment.
ENTERPRISE TEAMSHigh-stakes decisions requiring evidence, governance and alignment.
FIELD CASE
#01
CASA DA PRAIA · HOSPITALITY

A real operating decision.
A live evidence case.

Current execution tracking shows a preliminary +19% increase in tracked revenue / invoicing and 4 new direct reservations. Tracking remains ongoing and no exclusive causal claim is made.

Explore the case →
+19%preliminary tracked
revenue / invoicing
4new direct
reservations
DECISION DEBT

Important decisions accumulate friction when they stay open.

Evidence gets fragmented. Options remain alive. Teams revisit the same question. Ownership becomes unclear.

We call this Decision Debt. The Decision Debt Check gives you a quick first view of where an important decision may be getting stuck.

Take the Decision Debt Check - 4-6 min →
FREQUENT QUESTIONS

What people usually want
to understand first.

Clear answers before you decide whether InnoSprint is relevant to your situation.

What is InnoSprint, in simple terms?

InnoSprint is a focused 10-day engagement that helps a leadership team turn an important problem, opportunity or strategic question into a clear decision and a focused 90-day plan.

Do we need to know exactly what decision to make?

No. You need an important problem, opportunity or strategic question. The sprint helps clarify what actually needs to be decided.

Is InnoSprint Design Thinking?

Not exactly. It can use elements of Design Thinking when useful, but the process is structured around closing an important strategic decision.

Is it Service Design?

No. Service Design can be one input when customer or service experience matters. The core outcome of InnoSprint is a decision and an execution path.

Is it traditional strategy consulting?

It is a facilitated strategic engagement, but it is deliberately organised around a defined decision focus rather than an open-ended strategy project or a long report.

Why 10 days?

The 10 days are the working cycle, not ten days of meetings. They create enough space to diagnose the decision, gather and test evidence, compare alternatives, make trade-offs explicit and reach commitment without turning the work into an open-ended project.

Do we spend ten full days in workshops?

No. Leadership involvement is concentrated around short live sessions and key decision moments. Research, analysis, interviews, preparation and synthesis happen between sessions.

What happens during the 10 days?

Diagnose → Explore → Test → Evaluate → Decide. The core cycle is consistent, while the depth, research and supporting tools adapt to the decision.

How are additional modules selected?

Every sprint follows the core D0–D5 structure. Additional modules are activated when defined triggers show that a particular decision needs more depth — for example revenue, customer, channel, operations, market, investment or AI/technology analysis. Activation is system-recommended and facilitator-confirmed.

Why not just use ChatGPT?

ChatGPT can generate analysis, ideas and recommendations. Important strategic decisions require more: multiple evidence sources, stakeholder perspectives, explicit criteria, competing options, trade-offs and accountable human judgement. InnoSprint uses AI as part of the intelligence layer — not as a substitute for the people who own the decision.

How does AI fit into the process?

AI-assisted capabilities support research, evidence synthesis, pattern detection, option exploration, challenge and scenario analysis. Human-led strategic judgement remains central to framing, facilitation and decision closure.

What do we have at the end?

A clear decision basis, committed priorities, ownership of next actions and a focused 90-day execution roadmap.

What happens after the sprint?

The team moves into the 90-day execution roadmap. Follow-up support can be added when ongoing decision reviews, testing or specialist input are useful.

What is InnoSprint not for?

It is not designed for decisions that are already clear or for broad transformation programmes without a defined decision focus.

Why bring in InnoSprint instead of deciding internally?

Some decisions remain open because evidence is fragmented, options compete, perspectives differ or ownership is unclear. InnoSprint provides a focused structure to bring these elements together and close the decision.

ONE DECISION FOCUS IS ENOUGH TO START

What important problem or opportunity
is still unresolved?

Start with the Decision Debt Check. Identify the problem or opportunity, the decision behind it, and where the friction is building. No sales qualification.

Take the Decision Debt Check →