Casa da Praia is a live hospitality operating context used to test InnoSprint™: diagnose the real constraint, focus the decision, prioritise what matters and turn it into a 90-day execution cycle.
The business was operationally resilient in peak season, but structurally exposed to seasonality, external channels and limited management infrastructure.
InnoSprint™ did not start by generating more ideas. It started by making the business problem explicit and turning evidence into a prioritisation sequence.
Market · customers · channels · constraints · operating data · options
Focused strategic decision cycle
10 daysPriorities · trade-offs · tests · measures · next actions
The work concentrated strategic attention around five areas rather than treating every possible opportunity as equally important.
Reduce structural dependence on external booking platforms.
Address the revenue gap outside peak season.
Identify ways to increase value beyond the room itself.
Use the surrounding ecosystem to extend reach and demand.
Improve performance without assuming major capital investment.
The important shift was not from “bad performance” to “good performance”. It was from a broad ambition to a decision that could actually be prioritised, tested and managed.
“We need more bookings and better performance.”
“Which interventions should we prioritise, given our constraints and the evidence available?”
The output was designed to survive beyond the sprint: explicit priorities, trade-offs, tests, measures and a sequence for learning what to continue, stop or scale.
The case is now moving from a methodological field test to an observed operating case. Current execution evidence is shown separately from causal attribution and remains preliminary through the end of the year.
Revenue, occupancy, ADR, direct bookings, channel mix, operating efficiency and attributable impact as execution continues through year-end.
